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Interview prep

Business Development Representative

Braze · London

Apply on Braze's site
Selling to
Mid-market
Level
SDR / BDR

What they'll measure you on

Quoted from the posting. Have a number ready for each one in your answers.

  • “Identifying target accounts”
  • “The ultimate goal is to generate high quality relationships that transform into high quality new business opportunities.”
  • “Every individual has a personal quota, and shares a team goal.”
  • “The BDR will research accounts, develop and action a communication plan (via phone, email, LinkedIn, video etc) to generate new business opportunities (pipeline).”

Your prep checklist

0/7

Questions they're likely to ask

  • Walk me through why you want to be an SDR, and why here.

    They want proof you chose this role and this company on purpose. Name something specific from their site.

  • Tell me about a time you got a lot of 'no's in a row. What did you do?

    Rejection is the job. Show a habit that kept you going and what you changed.

  • How do you organize your day when you have 80 dials and 40 emails to get through?

    They're checking you can plan: blocks of time, priorities, and when you review what worked.

  • Tell me about a goal you set and hit. How did you track it?

    SDRs live by numbers. Use a real number and say how you measured progress.

  • What would you do in your first 30 days here?

    Bring a short 30-60-90 outline. It shows you think like the job already started.

  • What feedback have you received that changed how you work?

    SDR managers often ask about coachability. Pick something real and show the before and after.

  • Cold call me. You're selling our product to one of their buyers.

    Outbound SDR interviews often include a role-play. Open with who you are, why you're calling, and a question.

  • The prospect says 'Just send me an email.' What do you say?

    Acknowledge it, ask one question to make the email useful, then ask for 15 minutes.

  • How would you research an account before calling?

    Name two or three signals: recent hiring, funding, a new leader, tech they use. Then how it changes your opener.

  • Write a three-sentence cold email to a VP at a target account.

    Short, about them, one ask. Reference something specific.

  • A lead fills out a demo form at 4:55pm on Friday. What do you do?

    Speed to lead matters. Say you respond within minutes and how.

Questions to ask them

  • What does a great first 90 days look like for an SDR here?
  • How are SDRs measured: meetings booked, meetings held, or pipeline created?
  • How do SDRs and AEs work together day to day?
  • What's the typical path from SDR to AE here, and how long does it take?
  • What does coaching look like: call reviews, role-plays, 1:1s?

Expect objections in the role-play. The objection library has word-for-word answers to the twelve most common ones.

Read the full posting
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT WE'RE LOOKING FOR The Business Development team at Braze shapes future revenue success every day. It is the team at the forefront of identifying, understanding and helping potential customers build, enhance or transform their customer engagement offering. Business Development Representatives (BDRs) at Braze grow into skilled commercial players and are trailblazers and action leaders when it comes to: • Identifying target accounts • Developing email and phone campaigns • Engaging C-suite prospects • Demonstrating the value of Braze • Qualifying early stage deals BDR is a multi-faceted role, kept fresh and exciting by day-to-day priorities like building account strategies with Account Executives, discovery phone calls, meetings with leaders and executives across accounts, building personalized email sequences and attending events to generate new leads. The ultimate goal is to generate high quality relationships that transform into high quality new business opportunities. Every individual has a personal quota, and shares a team goal. The team is collaborative, communicative and we are always the first to take action. There’s a lot of support and camaraderie with plenty of room to be proactive and take control of your own sales success. It is one of the most energetic, fun teams at Braze! BDRs gain huge value from working together at our amazing offices. BDRs at Braze have a hybrid schedule, which means they will be in office a minimum of 3 days a week. This allows our team to thrive in a learning environment together. WHAT YOU'LL DO BDR is a high impact role. The BDR will research accounts, develop and action a communication plan (via phone, email, LinkedIn, video etc) to generate new business opportunities (pipeline). There are proven processes to follow, several intuitive user friendly tools to use and KPIs to keep momentum up. BDR’s prioritise outreach to prospects: the more relevant stakeholders we can speak with, the more likely we are to be successful in that account. BDRs will manage their own meetings, and bring in other internal stakeholders as needed. They conduct high-level conversations with C-suite executives about their business goals, customer engagement and marketing challenges/opportunities with a view to understanding and ‘qualifying’ the opportunity. BDRs also deliver value-orientated pitches and solution demonstrations. Ultimate success for a BDR is to generate the volume and value of deals required to hit their quota, and bring great new brands to Braze! This is done by meeting outreach KPIs, setting meetings and carrying out great discovery and qualification. The commission plan is uncapped, so once a BDR hits quota, they can keep on earning. There is advancement potential for consistently successful BDRs, with personalized development plans, coaching and internal resources to plan for the next rewarding role at Braze. WHO YOU ARE • Adaptable • Action orientated • Precise and engaging communicator (written and verbal) • Strong researcher • Creative • Problem solver • Intellectually curious • Self aware/coachable • Intrinsically motivated • Well organized and accountable • Relentlessly tenacious WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: • Competitive compensation that may include equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Family services that include fertility benefits and equal paid parental leave • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend • A curated in-office employee experience, designed to foster community, team connections, and innovation • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching • Employee Resource Groups that provide supportive communities within Braze • Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you OUR AI-POWERED BRAZE RECRUITMENT PROCESS At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process. This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process. Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI: • To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. • To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com. Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page. Notice Regarding Automated Employment Decision Tool (NYC Local Law 144) Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

From Braze's public job board. Details can change; the company's posting is the source of truth.