For SDR teams who cold call every day
Find the behaviors that actually book meetings
Clarity measures what your reps and AI agents do on every call, tests it on real dials, and shows which behaviors turn dials into meetings.
30-day free trial · No credit card · or book a 20-minute walkthrough
The problem
Everyone has opinions about what works on a call. Almost nobody has proof.
When meetings are this rare, gut feel can't tell a better opener, a better call time or a better way to handle “send me an email” from a lucky week. So coaching runs on hunches.
01 · Capture
Capture every call in one keystroke
Work your list with click-to-call. When the prospect pushes back, the battle card shows your answer, and one key logs the outcome, the objection and the call length.
- A battle card for every stage and objection
- Practice on AI prospects before burning a real lead
Permission and a reason to keep listening
Hi [Prospect's Name], this is [Your Name] from Northwind. I trust the [day of week] is going well? Great to hear. Have you heard of Northwind just yet? No worries. From what I saw, you're [building out new units / closing an acquisition / looking at property management tech].
They said… (tap to see your answer)
Fair enough, nobody plans to take a cold call. [Similar developer] felt the same until [result, e.g. month-end reporting went from days to hours]. Would a 10-minute look on [Thursday at 2] be worth it to see if that applies to you?
From this script · tagged on the call
02 · Measure
See what really happened on the call
Talk share, questions, monologues and eight call-flow checks: did the rep get permission, give a reason, offer a specific time?
- Transcripts from your AI agents are measured automatically
- Only the measurements are kept, never the words
- Introduced themselves and the company
- Asked permission or acknowledged the cold call
- Gave a clear reason for calling
- Asked a discovery question about how they work today
- Used proof from similar customers
- Asked for a meeting
- Offered a specific time
- Let the prospect talk at least 40% of the time
03 · Test
Let real dials pick the winner
Put two to four scripts or openers head to head. Each rep gets the version they've used least, so one star rep can't skew the result.
- Winners are called at 95% confidence, never on a hunch
- While a test runs, you see how many dials are left
| Variant | Calls | Connect | Meetings | Meeting rate |
|---|---|---|---|---|
| APain-first opener | 160 | 10.6% | 3 | 1.9% |
| BQuestion-led opener | 158 | 14.6% | 6 | 3.8% |
04 · Coach
Coach the behaviors that book meetings
Clarity compares meeting rates with and without each behavior, shows which ones really move the number, and turns the winner into your team's next script.
- Behavior insights at 95% confidence, not anecdotes
- Best hours to dial, objection trends and practice scores per rep
Still learning
- Offers a specific time5.6% vs 1.8%, no clear difference yet
- Call lasts 2+ minutes3.7% vs 3.6%, no clear difference yet
- Prospect talks 40%+ of the time3.7% vs 3.7%, no clear difference yet
- No monologue over 30 seconds3.6% vs 3.9%, no clear difference yet
When your team connects
Try it right here
They push back. You know exactly what to say.
Tap an objection. On a real call, the battle card shows your script's answer the moment you hear it, and the tap logs which objection came up, so you learn which ones cost you meetings.
Then rehearse it out loud: an AI prospect pushes back the same way and scores how you handled it.
What it usually means
Usually a polite way to end the call, not a request for information. Sometimes it's real interest from someone who can't talk now. Your job is to find out which, in one question.
Say this · Make it relevant
Happy to. So I don't send you a generic deck, what's the one thing about [the problem you solve] you'd want it to cover?
A real answer means real interest and tells you what to write. A shrug tells you to move on.
Works with your stack
Next to your dialer and CRM, not instead of them
Pull call lists in, send outcomes back. Anything else comes in by CSV.
Integrations are in beta. Coming soon: Microsoft Dynamics 365, ZoomInfo, LinkedIn Sales Navigator. Their CSV exports work today.
For AI calling agents
Agents have the volume testing needs
A test that takes a five-rep team about two months takes one AI agent about a week. Connect your agent over MCP or REST and Clarity tells it which script to run, logs every outcome and learns which behaviors book meetings.
Free tools
Try it on your own calls. No sign-up.
Cold Call Analyzer
Paste a transcript or drop a recording: talk ratio, questions, filler words, objections and a call-flow check.
Try itCold Call Script Generator
A ready-to-read opener, value prop, ask and objection handlers in seconds.
Try itCold Call A/B Test Calculator
How many dials you need before one script really beats another.
Try itEvery new team gets the full Team plan free for 30 days, with no card. After that it's billed per rep, per month (see Pricing), or you stay on the free plan for one rep. Nothing is deleted if you don't upgrade.
Stop guessing what books meetings
Set up your first test in under ten minutes, then let the dials decide.
Built by founder Abhi Sharma from cold call scripts written by hand for SDR teams in property tech, hospitality AI, B2B marketing and edtech. Running 5+ SDRs? Talk to the founder about design-partner pricing.
