Cold Call A/B Test Calculator

Before you crown a winning script, find out how many dials it takes for the difference to be real, not luck.

Current meetings per dial (%)Typical cold calling books 1–3 meetings per 100 dials.Improvement you want to detect (%)+50%Relative lift. 2% → 3.0%. Smaller lifts need many more dials.

RepsDials / rep / dayScripts tested

You need about

6,373

dials per script (12,746 total)

That's 51 working days for your team.

That's a long test. Try testing openers on pass rate instead. It changes more per call, so it needs far fewer dials.

Planned so about 80% of tests with this lift finish by then (many finish sooner), using the same always-valid test Clarity uses to call winners at 95% confidence. You can check results every day without inflating false winners.

Run the test without a spreadsheet

Clarity assigns each rep the script they've used least, counts every outcome, and shows how many dials are left before a result is real.