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Interview prep

Account Development Representative

Coursera · Singapore

Apply on Coursera's site
Experience
5+ years
Motion
Outbound: you'll be cold calling and emailing
Selling to
Enterprise, Mid-market
Level
SDR / BDR

What they'll measure you on

Quoted from the posting. Have a number ready for each one in your answers.

  • “As an Account Development Representative (ADR), you will build a qualified sales pipeline through outbound prospecting, primarily across Australia and New Zealand (ANZ).”
  • “We’re looking for a commercially curious, target-driven individual who combines strong communication skills with disciplined prospecting, thoughtful questioning, and a willingness to learn.”
  • “Build qualified pipeline through outbound prospecting, primarily across ANZ, while supporting additional markets when required.”
  • “Research target accounts, identify decision-makers, and use business priorities and buying signals to personalise outreach.”

Tools in this posting

  • Salesforce

    Know how a lead becomes a contact, an account and an opportunity, and how you'd log a call and a next step.

  • Gong

    Say how you'd use call recordings: reviewing your own talk time, questions asked and next steps, not just your manager's.

  • LinkedIn Sales Navigator

    Know how to build a saved search by title, company size and recent job change, and how you'd use it before a call.

  • ZoomInfo

    Know what you'd look up before a dial: direct line, tech stack, org chart, recent funding or hiring.

  • Orum or Nooks

    Parallel dialers mean more connects per hour. Show you can open well in the first five seconds when a live person answers.

Your prep checklist

0/7

Questions they're likely to ask

  • Walk me through why you want to be an SDR, and why here.

    They want proof you chose this role and this company on purpose. Name something specific from their site.

  • Tell me about a time you got a lot of 'no's in a row. What did you do?

    Rejection is the job. Show a habit that kept you going and what you changed.

  • How do you organize your day when you have 80 dials and 40 emails to get through?

    They're checking you can plan: blocks of time, priorities, and when you review what worked.

  • Tell me about a goal you set and hit. How did you track it?

    SDRs live by numbers. Use a real number and say how you measured progress.

  • What would you do in your first 30 days here?

    Bring a short 30-60-90 outline. It shows you think like the job already started.

  • What feedback have you received that changed how you work?

    SDR managers often ask about coachability. Pick something real and show the before and after.

  • Cold call me. You're selling our product to one of their buyers.

    Outbound SDR interviews often include a role-play. Open with who you are, why you're calling, and a question.

  • The prospect says 'Just send me an email.' What do you say?

    Acknowledge it, ask one question to make the email useful, then ask for 15 minutes.

  • How would you research an account before calling?

    Name two or three signals: recent hiring, funding, a new leader, tech they use. Then how it changes your opener.

  • Write a three-sentence cold email to a VP at a target account.

    Short, about them, one ask. Reference something specific.

  • How would you get into an account with 10,000 employees where we know nobody?

    Multi-threading: several personas, a reason for each, and working with your AE on a plan.

Questions to ask them

  • What does a great first 90 days look like for an SDR here?
  • How are SDRs measured: meetings booked, meetings held, or pipeline created?
  • How do SDRs and AEs work together day to day?
  • What's the typical path from SDR to AE here, and how long does it take?
  • What does coaching look like: call reviews, role-plays, 1:1s?

Expect objections in the role-play. The objection library has word-for-word answers to the twelve most common ones.

Read the full posting
About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog. Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape what comes next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale. Overview: As an Account Development Representative (ADR), you will build a qualified sales pipeline through outbound prospecting, primarily across Australia and New Zealand (ANZ). Partnering closely with Australia-based Account Executives, you’ll identify high-potential accounts, engage decision-makers, and uncover business challenges that Coursera + Udemy can help solve. We’re looking for a commercially curious, target-driven individual who combines strong communication skills with disciplined prospecting, thoughtful questioning, and a willingness to learn. You’ll use modern sales technology and AI to personalise outreach, improve performance, and turn conversations into qualified opportunities. About your skills: • Outbound Prospecting: Confident making cold calls, writing personalised emails, engaging prospects on LinkedIn, and following up consistently. • Communication and Curiosity: Able to build rapport, ask relevant questions, listen actively, and handle objections professionally. • Account Research: Identify promising accounts, buying signals, decision-makers, and relevant business priorities. • Commercial Thinking: Understand business challenges and focus on qualified opportunities rather than activity volume alone. • Coachability and Ownership: Take feedback positively, learn from setbacks, and use data to improve results. • Technology and AI Fluency: Comfortable learning and using modern sales tools to improve research, personalisation, and productivity. What you'll be doing: • Build qualified pipeline through outbound prospecting, primarily across ANZ, while supporting additional markets when required. • Research target accounts, identify decision-makers, and use business priorities and buying signals to personalise outreach. • Execute multichannel campaigns through cold calls, emails, LinkedIn, and structured follow-ups. • Ask thoughtful questions, handle objections, and uncover business challenges to identify qualified opportunities. • Partner with Account Executives to align account priorities, qualification criteria, and pipeline goals. • Provide Account Executives with relevant account research, prospect insights, and meeting context. • Use Salesforce, sales intelligence platforms, conversation intelligence, and AI tools to improve prospecting effectiveness. • Track performance, apply coaching, test new approaches, and improve conversion rates and pipeline contribution. Qualifications: • 1.5+ years of experience in B2B sales, business development, or sales development, including at least 1 year of hands-on outbound prospecting. • Experience prospecting into Australia and New Zealand is strongly preferred; experience in other international B2B markets is valuable. • Demonstrated ability to engage new prospects through cold calling, email, and LinkedIn. • Experience researching accounts, identifying decision-makers, and personalising outreach. • Working knowledge of Salesforce or a similar CRM and LinkedIn Sales Navigator. • Familiarity with ZoomInfo, Gong, Nooks, or AI-powered sales tools is an advantage. • Strong written and verbal English communication skills. • A track record of working towards targets, responding to coaching, and improving performance through experimentation. #LI-MJ1 For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice. To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page. If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form. Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at recruiting@coursera.org.

From Coursera's public job board. Details can change; the company's posting is the source of truth.