Interview prep

Sales Development Representative

NICE · United Kingdom - London

Apply on NICE's site

Motion: Outbound: you'll be cold calling and emailing
Selling to: Enterprise
Level: SDR / BDR

What they'll measure you on

Quoted from the posting. Have a number ready for each one in your answers.

“You’ll research companies, identify key stakeholders, and craft targeted outreach strategies that open doors and create genuine sales opportunities.”
“Generating new business opportunities through strategic prospecting in your assigned territory (EMEA).”
“Nurturing early-stage prospects to keep the pipeline warm and ready for future engagement.”

Tools in this posting

Salesforce
Know how a lead becomes a contact, an account and an opportunity, and how you'd log a call and a next step.
LinkedIn Sales Navigator
Know how to build a saved search by title, company size and recent job change, and how you'd use it before a call.

Your prep checklist

0/7

Questions they're likely to ask

Walk me through why you want to be an SDR, and why here.
They want proof you chose this role and this company on purpose. Name something specific from their site.
Tell me about a time you got a lot of 'no's in a row. What did you do?
Rejection is the job. Show a habit that kept you going and what you changed.
How do you organize your day when you have 80 dials and 40 emails to get through?
They're checking you can plan: blocks of time, priorities, and when you review what worked.
Tell me about a goal you set and hit. How did you track it?
SDRs live by numbers. Use a real number and say how you measured progress.
What would you do in your first 30 days here?
Bring a short 30-60-90 outline. It shows you think like the job already started.
What feedback have you received that changed how you work?
SDR managers often ask about coachability. Pick something real and show the before and after.
Cold call me. You're selling our product to one of their buyers.
Outbound SDR interviews often include a role-play. Open with who you are, why you're calling, and a question.
The prospect says 'Just send me an email.' What do you say?
Acknowledge it, ask one question to make the email useful, then ask for 15 minutes.
How would you research an account before calling?
Name two or three signals: recent hiring, funding, a new leader, tech they use. Then how it changes your opener.
Write a three-sentence cold email to a VP at a target account.
Short, about them, one ask. Reference something specific.
How would you get into an account with 10,000 employees where we know nobody?
Multi-threading: several personas, a reason for each, and working with your AE on a plan.

Questions to ask them

What does a great first 90 days look like for an SDR here?
How are SDRs measured: meetings booked, meetings held, or pipeline created?
How do SDRs and AEs work together day to day?
What's the typical path from SDR to AE here, and how long does it take?
What does coaching look like: call reviews, role-plays, 1:1s?

Expect objections in the role-play. The objection library has word-for-word answers to the twelve most common ones.

Read the full posting

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what's the role all about? We’re looking for a Sales Development Representative (SDR) to join our high-performing EMEA team. You’ll be the first point of contact with potential customers — introducing them to NICE, uncovering their needs, and booking discovery calls with our Account Executives (AEs). You’ll research companies, identify key stakeholders, and craft targeted outreach strategies that open doors and create genuine sales opportunities. From day one, you’ll be supported by mentors, training, and a tam that wants to see you succeed. How will you make an impact? • Generating new business opportunities through strategic prospecting in your assigned territory (EMEA). • Reaching out to key decision-makers, sparking interest in NICE’s product suite, and booking discovery calls with AEs. • Nurturing early-stage prospects to keep the pipeline warm and ready for future engagement. • Logging your activities, insights, and lead interactions accurately in our CRM tools. • Hitting or exceeding your monthly goals for discovery calls and qualified opportunities. • Gaining and maintaining strong product knowledge across NICE’s solutions. • Collaborating closely with regional sales teams to align on account strategies. • Participating in training and development to continually sharpen your skills. Have you got what it takes? • Confident communication, especially when speaking to senior-level decision-makers. • Natural curiosity and strong questioning skills to uncover real needs. • Self-motivated with good time management and a proactive approach. • Familiarity with CRM systems (Salesforce experience is a plus). • Driven by results, hungry to grow, and excited to be part of a winning team. You will have an advantage if you also have: • Outreach • LinkedIn Sales Navigator • Other tools that support smart prospecting and lead engagement What's in it for you? This isn’t just another sales role. It’s a launchpad. You’ll gain valuable experience, accelerate your career, and be part of a global team that celebrates bold ideas and big wins. We also offer NICE-FLEX, our flexible working model, to help you thrive both professionally and personally. Requisition ID: 11840 Reporting into: Manager, Sales Development Job type: Individual contributor. #LI-Hybrid About NiCE NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions. Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries. NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

From NICE's public job board. Details can change; the company's posting is the source of truth.