Interview prep
Sales Development Representative
Sumo Logic · London, England, United Kingdom
- Motion
- Inbound and outbound
- Level
- SDR / BDR
What they'll measure you on
Quoted from the posting. Have a number ready for each one in your answers.
- “You will target personas such as a SOC analyst, a cloud engineer, or a CISO.”
- “Research target accounts and identify the right contacts in security, IT, and cloud operations.”
- “Book meetings and hand off clear, well-documented opportunities to account executives.”
Tools in this posting
Salesforce
Know how a lead becomes a contact, an account and an opportunity, and how you'd log a call and a next step.
Outreach
Be ready to describe a multi-touch sequence: how many steps, which channels, and when you'd pull someone out.
Salesloft
Be ready to describe a cadence you'd build and how you'd decide which tasks to do first each morning.
ZoomInfo
Know what you'd look up before a dial: direct line, tech stack, org chart, recent funding or hiring.
Your prep checklist
Questions they're likely to ask
Walk me through why you want to be an SDR, and why here.
They want proof you chose this role and this company on purpose. Name something specific from their site.
Tell me about a time you got a lot of 'no's in a row. What did you do?
Rejection is the job. Show a habit that kept you going and what you changed.
How do you organize your day when you have 80 dials and 40 emails to get through?
They're checking you can plan: blocks of time, priorities, and when you review what worked.
Tell me about a goal you set and hit. How did you track it?
SDRs live by numbers. Use a real number and say how you measured progress.
What would you do in your first 30 days here?
Bring a short 30-60-90 outline. It shows you think like the job already started.
What feedback have you received that changed how you work?
SDR managers often ask about coachability. Pick something real and show the before and after.
Cold call me. You're selling our product to one of their buyers.
Outbound SDR interviews often include a role-play. Open with who you are, why you're calling, and a question.
The prospect says 'Just send me an email.' What do you say?
Acknowledge it, ask one question to make the email useful, then ask for 15 minutes.
How would you research an account before calling?
Name two or three signals: recent hiring, funding, a new leader, tech they use. Then how it changes your opener.
Write a three-sentence cold email to a VP at a target account.
Short, about them, one ask. Reference something specific.
A lead fills out a demo form at 4:55pm on Friday. What do you do?
Speed to lead matters. Say you respond within minutes and how.
Questions to ask them
- What does a great first 90 days look like for an SDR here?
- How are SDRs measured: meetings booked, meetings held, or pipeline created?
- How do SDRs and AEs work together day to day?
- What's the typical path from SDR to AE here, and how long does it take?
- What does coaching look like: call reviews, role-plays, 1:1s?
Expect objections in the role-play. The objection library has word-for-word answers to the twelve most common ones.
Read the full posting
From Sumo Logic's public job board. Details can change; the company's posting is the source of truth.
