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Interview prep

Sales Development Representative

Sumo Logic · London, England, United Kingdom

Apply on Sumo Logic's site
Motion
Inbound and outbound
Level
SDR / BDR

What they'll measure you on

Quoted from the posting. Have a number ready for each one in your answers.

  • “You will target personas such as a SOC analyst, a cloud engineer, or a CISO.”
  • “Research target accounts and identify the right contacts in security, IT, and cloud operations.”
  • “Book meetings and hand off clear, well-documented opportunities to account executives.”

Tools in this posting

  • Salesforce

    Know how a lead becomes a contact, an account and an opportunity, and how you'd log a call and a next step.

  • Outreach

    Be ready to describe a multi-touch sequence: how many steps, which channels, and when you'd pull someone out.

  • Salesloft

    Be ready to describe a cadence you'd build and how you'd decide which tasks to do first each morning.

  • ZoomInfo

    Know what you'd look up before a dial: direct line, tech stack, org chart, recent funding or hiring.

Your prep checklist

0/7

Questions they're likely to ask

  • Walk me through why you want to be an SDR, and why here.

    They want proof you chose this role and this company on purpose. Name something specific from their site.

  • Tell me about a time you got a lot of 'no's in a row. What did you do?

    Rejection is the job. Show a habit that kept you going and what you changed.

  • How do you organize your day when you have 80 dials and 40 emails to get through?

    They're checking you can plan: blocks of time, priorities, and when you review what worked.

  • Tell me about a goal you set and hit. How did you track it?

    SDRs live by numbers. Use a real number and say how you measured progress.

  • What would you do in your first 30 days here?

    Bring a short 30-60-90 outline. It shows you think like the job already started.

  • What feedback have you received that changed how you work?

    SDR managers often ask about coachability. Pick something real and show the before and after.

  • Cold call me. You're selling our product to one of their buyers.

    Outbound SDR interviews often include a role-play. Open with who you are, why you're calling, and a question.

  • The prospect says 'Just send me an email.' What do you say?

    Acknowledge it, ask one question to make the email useful, then ask for 15 minutes.

  • How would you research an account before calling?

    Name two or three signals: recent hiring, funding, a new leader, tech they use. Then how it changes your opener.

  • Write a three-sentence cold email to a VP at a target account.

    Short, about them, one ask. Reference something specific.

  • A lead fills out a demo form at 4:55pm on Friday. What do you do?

    Speed to lead matters. Say you respond within minutes and how.

Questions to ask them

  • What does a great first 90 days look like for an SDR here?
  • How are SDRs measured: meetings booked, meetings held, or pipeline created?
  • How do SDRs and AEs work together day to day?
  • What's the typical path from SDR to AE here, and how long does it take?
  • What does coaching look like: call reviews, role-plays, 1:1s?

Expect objections in the role-play. The objection library has word-for-word answers to the twelve most common ones.

Read the full posting
Sales Development Representative About the role Security and operations teams face more data, more alerts, and less time. Sumo Logic helps them turn that data into action with AI-powered SIEM and log analytics in a single platform. As a sales development representative (SDR), you start those conversations. You’ll connect with security and cloud operations leaders and practitioners to learn what slows their teams down, and show how Sumo Logic can help. You’ll hand qualified opportunities to our account executives and build the foundation for a successful sales career. What you'll do Communication is the heart of the role. You’ll write concise, relevant outreach, lead confident discovery calls, and present Sumo Logic’s value in plain language. You will target personas such as a SOC analyst, a cloud engineer, or a CISO. You’ll adapt your message to each of them and explain technical ideas clearly enough to earn trust, whether you’re on a call, in an email thread, or on video. Research target accounts and identify the right contacts in security, IT, and cloud operations. • 80% Outbound / 20% Inbound Focus • Run outbound campaigns across email, phone, LinkedIn, and events. • Work with Sales AE to assist and support opportunity progression • Respond quickly to inbound leads and qualify them for fit, need, and timing. • Tailor your outreach to each persona, from CISOs to SOC analysts to SREs. • Book meetings and hand off clear, well-documented opportunities to account executives. • Record every activity in Salesforce and your sales engagement tools. • Partner with marketing, account executives, and sales engineers on account plans and campaigns. • Share what you learn from buyers to sharpen our messaging. What you bring - Key Expectations The best SDRs listen first. You’ll ask thoughtful questions, stay curious about each team’s challenges, and pay attention to what’s said and what isn’t. That means surfacing the real issues behind alert fatigue, tool sprawl, slow investigations, and rising costs. Then you’ll connect them to how Sumo Logic helps. You’ll capture what you learn and hand it off cleanly, so the next conversation picks up where yours left off. • Ability to write clear, concise outreach and hold a good phone conversation. • Curiosity about security, cloud, and data. You don't need to be an expert, but having a base level of technical knowledge is preferred. • Resilience and a willingness to take coaching. • Organization and the discipline to follow a process. • Comfort with CRM and sales tools (Salesforce, Outreach, Salesloft, ZoomInfo, or similar). • [0–2] years in sales, customer-facing, or business development roles. Related experience counts, including retail, hospitality, military, and support roles in and outside of the technology industry. Preferred: familiarity with SIEM, observability, or cybersecurity concepts, and prior B2B SaaS experience. Growth at Sumo Logic You’ll grow quickly here if you’re coachable, resilient, and motivated by learning. You’ll build fluency in SIEM, observability, and the Sumo Logic platform. You’ll also sharpen how you research accounts, prioritize outreach, and refine your approach using data and feedback. You’ll do it all on a collaborative team that values curiosity, accountability, and real customer connection. Structured onboarding on our platform, our buyers, and security fundamentals. • Weekly coaching, call reviews, and a clear promotion path. • Typical progression: SDR, senior SDR or team lead, then account executive in [12–18] months, based on performance. • Access to Sumo Logic training and certifications. How we work This is a remote role based from the South East of England. Occasional travel may be required for events, team gatherings, and trainings. All travel must be approved in advance by your manager. Why Sumo Logic You’ll sell a product that helps teams stop threats and fix outages faster. You’ll work alongside people who care about the mission and about each other. The market is moving your way. AI is speeding up both attacks and the volume of data teams must review. Companies need platforms that cut through the noise and point analysts to what matters. Sumo Logic’s AI-powered SIEM and log analytics do that in one platform, so you’ll be talking to buyers actively looking for answers. The problem matters. Teams can’t defend or fix what they can’t see. Visibility into security, infrastructure, and application data is the foundation of resilience, and a missed threat or slow outage hits the business directly. Your conversations will be about something customers care about. You’ll build a career. The SDR role teaches discovery, listening, presenting, and objection handling, plus fluency in security, observability, and AI. You’ll work closely with account executives, with clear paths to AE, sales engineering, or leadership. You’ll join a team that cares. Expect coaching, collaboration, and room to grow, alongside people invested in the mission and in your success. About Us Sumo Logic, Inc. helps make the digital world secure, fast, and reliable by unifying critical security and operational data through its Intelligent Operations Platform. Built to address the increasing complexity of modern cybersecurity and cloud operations challenges, we empower digital teams to move from reaction to readiness—combining agentic AI-powered SIEM and log analytics into a single platform to detect, investigate, and resolve modern challenges. Customers around the world rely on Sumo Logic for trusted insights to protect against security threats, ensure reliability, and gain powerful insights into their digital environments. For more information, visit www.sumologic.com. Sumo Logic Privacy Policy. Employees will be responsible for complying with applicable federal privacy laws and regulations, as well as organizational policies related to data protection. #LI-REMOTE

From Sumo Logic's public job board. Details can change; the company's posting is the source of truth.